Getting People to Believe in Something They Can’t Yet Imagine
Harvard Business Review
OCTOBER 10, 2014
Cancel further funding for the project in favor of developing an updated version of an existing company product? Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them.
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