Harvard Business Review

JUNE 1, 2017

In most organizations, being a good employee means projecting a calm, unflappable demeanor. Becoming a Manager. 5 Things New Managers Should Focus on First. New Managers Need a Philosophy About How They’ll Lead. New Managers Don’t Have to Have All the Answers. It’s easy to see how this happens.

Management 8

Management Cialdini Motivation Team 8

Harvard Business Review

OCTOBER 10, 2014

Cancel further funding for the project in favor of developing an updated version of an existing company product? Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them.

Cialdini 9

Cialdini Resistance Innovation Media 9

Harvard Business Review

JANUARY 26, 2015

In the early days of my consulting business, I worked with a prominent education nonprofit, helping them with communication projects, from messaging to media outreach. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8