Competitive Intelligence Conference Marketing Media 
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
Harvard Business Review
APRIL 2, 2012
Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. Each can confer decisive advantage in the marketplace or the school room, the battlespace or the political race. Rapid Innovation/Move-to-Market Cycles. Wrong: collaboration with customers speeds your move to market.
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