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Get More from Your Event Spending

Harvard Business Review

Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals. The technology will also help you make a a core decision: is attending, sponsoring, or exhibiting at this event worth it?

CRM 8
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Viral By Design: Teams in the Networked World

Harvard Business Review

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. Each can confer decisive advantage in the marketplace or the school room, the battlespace or the political race. The big difference this year is not the technology," Joe Rospars, the campaign's social media chief said.

Team 12