Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

SEPTEMBER 18, 2013

After years of fantastic innovations that helped bring the automobile to the masses, Ford fell prey to the “anchoring” bias that leads people to make (or fail to make) new decisions by referencing their prior experiences. What is your organization’s competitive space, and are there ways it might be redefined? What would be missing?

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8

Harvard Business Review

FEBRUARY 24, 2014

A strong and growing body of research shows that diversity on teams — especially at the leadership and decision-making levels — drives greater marketplace innovation and profitability. Much of the insight and global perspective American companies need to be competitive can be found on U.S. college campuses.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8