N2Growth Blog
APRIL 7, 2011
They are opportunity managers who believe engagement to be more valuable than silence, they believe in dialog not monologue, they believe in change and innovation – not in status quo. . Social media also allows you access to business, market, and competitive intelligence in real time. . The Truth (as I see it).
Harvard Business Review
JUNE 12, 2014
Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. This perspective can also explain why the settlement agreement between Apple and Google is not as broad as other cross-licensing deals observed in high-tech industries.
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Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
SEPTEMBER 18, 2013
After years of fantastic innovations that helped bring the automobile to the masses, Ford fell prey to the “anchoring” bias that leads people to make (or fail to make) new decisions by referencing their prior experiences. Megatrends will affect your company, your customers, your competition, as well as your family and community.
Harvard Business Review
FEBRUARY 24, 2014
A strong and growing body of research shows that diversity on teams — especially at the leadership and decision-making levels — drives greater marketplace innovation and profitability. Much of the insight and global perspective American companies need to be competitive can be found on U.S. college campuses.
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