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A Failure To Act – The Leader’s 5 Most Damaging Inactions

Lead Change Blog

Reality can be distorted as both sides spiral into an us versus them mentality, inefficiency and stress surge, and bonds may be irreparably weakened. Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? And all of this leads to a lack of feeling motivated.

Fashion 150
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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. On the other hand, management never questions the actual use of this information by employees in brand, product, R&D, marketing, business development, sales, purchasing or any other market-facing function.