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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Instead, management implicitly assumes the information is being used, and used optimally.

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Viral By Design: Teams in the Networked World

Harvard Business Review

Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Transforming effects to results requires strategy, management, and even more collaboration. Dozens of systems and networks tell some of the stories about your firm. That's by design.

Team 12