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You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

Business intelligence is projected to grow to a nearly $26.9 billion industry by 2021, but its solutions are only as good as the data behind it. They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality.

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Only Half of Companies Actually Use the Competitive Intelligence They Collect

Harvard Business Review

For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. We received 236 responses from 21 industries in U.S. ” A common theme across industries was the smart reallocation of resources. They had an average of 6.3

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How to Actually Put Your Marketing Data to Use

Harvard Business Review

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.