Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

DECEMBER 4, 2013

They get better at evaluating and improving their data and adjusting their decision processes depending on the quality and sufficiency of data at hand. Use Your Sales Force’s Competitive Intelligence Wisely. Information & technology Talent management' To serve themselves with data and analyses.

How To 11

How To Competitive Intelligence Information Technology McKinsey 11

Harvard Business Review

JUNE 13, 2017

They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality. The following strategies can help you improve your business intelligence through better data management: Clean house on marketing and sales contacts.

Business Intelligence 8

Business Intelligence Affiliate Marketing Retail Competitive Intelligence 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8