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Does Bigger Data Lead to Better Decisions?

Harvard Business Review

But marketers are only now connecting data from loyalty programs in physical stores with data not only about how the same customers behave on the company’s website, but also how the same or similar customers anywhere in the world behave on other websites – ranging from news sites to car sites to movies sites – all tracked using cookies.

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A Comprehensive Guide To Saving Money In Business

Strategy Driven

For example, checking your emails, updating social media, and working on a project will make you feel like you’re busy, but in reality, you’re getting less done than you would when focusing on one project at a time. Find Ways To Save On Your Marketing. Marketing is one of the most expensive things that a business will spend money on.