Conference Marketing Media Social Capital 
Lead on Purpose
MAY 15, 2010
My #1 takeaway from the conference was this: the more you give to others and look out for their best interests, the more you’ll get back in return. This half-day event included three speakers: Mitch Joel , author of Six Pixels of Separation and Julien Smith and Chris Brogan , co-authors of Trust Agents.
Harvard Business Review
MAY 3, 2013
Sometimes it seems like it takes a disaster for the media to notice this deeply human trait. Here are some guidelines to help keep you on the right side of the social business street. Beware of Inserting Market Norms into Social Situations. Social Rewards Are More Powerful. Customers Marketing Social media'
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