The Horizons Tracker

JANUARY 15, 2020

Members get a range of tech-related classes, and support in putting their skills to good use in the labor market. Classes range from using social media to processing payments for their new website. Many open businesses aimed at the older market, with the shorter horizon acting as a key motivator behind their efforts.

Entrepreneur 71

Entrepreneur Venture Capitalist Library Proposal 71

Michael Lee Stallard

AUGUST 6, 2011

Not sure how social media can help (or hurt) your business? Simmons – Positive Organizational Behavior blog and read his post, The Most Important Social Business Metrics. Organizations should market the great things they are doing to educate the public on internal best practices. developing social capital.

Article 199

Article Leadership Ingham McCarthy 199

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. This is an area of tremendous creativity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

FEBRUARY 13, 2013

American Express got the social media world talking this week when it announced a Tweet-to-Buy partnership with Twitter. There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand.

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

FEBRUARY 20, 2013

Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

MAY 3, 2013

Sometimes it seems like it takes a disaster for the media to notice this deeply human trait. Here are some guidelines to help keep you on the right side of the social business street. Beware of Inserting Market Norms into Social Situations. Social Rewards Are More Powerful. Customers Marketing Social media'

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

NOVEMBER 1, 2011

Very few countries see declines in their overall score but Italy is one of them, with a drop in its performance on the Governance and Social Capital sub-indices. So far (the Index is in its fourth year), the major interest in the Index has come from governments, the policy community, and the media.

GDP 10

GDP Social Capital Globalization Entrepreneur 10

Harvard Business Review

NOVEMBER 6, 2014

It wasn’t easy for Utah to reach this decision – its physicians had plenty of misgivings, but they were also irritated by the negative comments made by small numbers of patients on existing social media sites. The result has been so much more than a marketing ploy – it has changed the care being delivered.

Health Care 11

Health Care Examples Mayo Management 11

Harvard Business Review

NOVEMBER 6, 2014

It wasn’t easy for Utah to reach this decision – its physicians had plenty of misgivings, but they were also irritated by the negative comments made by small numbers of patients on existing social media sites. The result has been so much more than a marketing ploy – it has changed the care being delivered.

Health Care 11

Health Care Examples Mayo Management 11

Harvard Business Review

APRIL 15, 2013

Markets change. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do. Call it "disruption denial.".

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

SEPTEMBER 10, 2012

And in today's increasingly networked, social-media-infused reality, that's missing a whole lot of customers who can generate value far beyond anything they buy. But Catie blogs regularly and participates in a variety of social media and professional networks — networks that have plenty of potential buyers.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

NOVEMBER 8, 2012

Women dominate nearly every major social media network. million women are logged on to social media sites. Women who are active on social media also tend to be active across many social platforms. Women who are active on social media also tend to be active across many social platforms.

Power 10

Power Politics Media Brand 10

Harvard Business Review

SEPTEMBER 26, 2016

“The central challenge of creating social capital in the workplace is learning how to transcend our judgments of other people,” says Grenny. Joseph Sherman, a marketing specialist at Vimtag Technology, lives in Israel but works in New York. Demonstrating respect “is about subtlety,” he says.

Politics 8

Politics Ryan Learning-by-Doing Case Study 8