Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. This is an area of tremendous creativity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

FEBRUARY 20, 2013

Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

APRIL 15, 2013

Markets change. Technology changes. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

SEPTEMBER 10, 2012

And in today's increasingly networked, social-media-infused reality, that's missing a whole lot of customers who can generate value far beyond anything they buy. But Catie blogs regularly and participates in a variety of social media and professional networks — networks that have plenty of potential buyers.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

SEPTEMBER 26, 2016

“The central challenge of creating social capital in the workplace is learning how to transcend our judgments of other people,” says Grenny. Joseph Sherman, a marketing specialist at Vimtag Technology, lives in Israel but works in New York. Demonstrating respect “is about subtlety,” he says.

Politics 8

Politics Ryan Learning-by-Doing Case Study 8