Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

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Marketing Career Trends Advertising 110

N2Growth Blog

APRIL 25, 2024

Rapid technological advancements, fluctuating economic landscapes, and growing demands for sustainable business practices have thrust this pivotal position into the spotlight with new expectations and tasks. Sophisticated, technologically advanced approaches have replaced traditional recruitment methods.

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COO Operations Chief Operating Officer Strategy 217

Leading Blog

AUGUST 28, 2020

In From Social Media to Social Ministry: A Guide to Digital Discipleship , church leader Nona Jones, answers, “church is more than the worship service.” Jones walks us through the changes and explains why and how to build an effective, truly social media presence. ☙ Facebook is the only truly social media platform.

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Media Constraint Video Content 269

Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

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Trends Marketing Succession Content 101

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

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Finance Execution Leadership Long-term 409

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

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Marketing Company Audience Media 123

The Horizons Tracker

SEPTEMBER 9, 2021

The clarion call to regulate social media has grown in the midst of what the World Health Organization calls an infodemic that threatens our chances of emerging from the pandemic as quickly as possible. A recent paper from Yale harks back to a bygone age as it focuses on the health implications of a technology that is incredibly addictive.

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Media Incentives Licensing Technology 96

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Creativity Business Objectives Marketing Trends 235

Strategy Driven

MAY 18, 2021

You will already use technology in one form or another within your business. However, there is a wide range of other ways technology can help. But, when it is being used properly, technology can change your life and your business for the better. Social Media. Whether this is for cybersecurity or operating a webpage.

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Technology Audience Document Media 80

Strategy Driven

AUGUST 4, 2021

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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ROI Marketing Metrics Marketing Strategy 110

Strategy Driven

MARCH 25, 2021

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below. Finding your niche is key when it comes to developing a strong marketing strategy.

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Marketing Tips Audience Merchandising 106

Strategy Driven

APRIL 21, 2021

In its short, 30-year history, the internet has come to transform almost all areas of modern life – everything from how and where we work to the way we shop and find/watch media. However, while the web has changed our business and personal lives, one particular technology has utterly upended the online experience – namely, social media.

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Media Brand Software Engineering 88

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. The life sciences industry is known for its unique challenges in recruiting and hiring.

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Execution Strategy Compliance Industry 416

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. The post Personal Branding Is Key For Gen Z In The Job Market first appeared on The Horizons Tracker.

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Brand Marketing Self-aware Competitive Advantage 77

Strategy Driven

NOVEMBER 7, 2021

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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Marketing Strategy Marketing Strategy Content 110

Strategy Driven

APRIL 20, 2024

Embrace New Technologies Many small business owners shy away from investing in new technologies, either because they don’t understand how they work or because they’re worried about the cost. If you’re new to digital marketing, there are lots of free guides and tutorials online to help you get started.

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Cost Strategy Outsourcing Budgeting 95

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

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Media Blog Tools Influence 325

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

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Marketing Tips Team Management 122

Modern Servant Leader

MARCH 19, 2013

Social media changes the roles and responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Infographic: Social Media Jobs, Roles & Responsibilities. These traditional jobs require new responsibilities in the social media world. With social media, there is greater transparency.

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Media Public Relations Human Resources Quality 206

Modern Servant Leader

DECEMBER 15, 2011

It’s not social media, but “media, social” What we consume is media first, social second. We still consume news, facts, tips, advice, marketing, videos and other media primarily but as a benefit, we now get a social aspect as well. Therefore, it’s Media, Social and not Social Media.

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Media Industry Blog Technology 182

Modern Servant Leader

NOVEMBER 1, 2012

I know many executives struggling with the magnitude of social media opportunities and risks. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. In order to engage your employees in social media, create awareness. All Employees. Specialists.

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Media Training Case Study Human Resources 195

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

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Media Blog Audience Ryan 417

Modern Servant Leader

DECEMBER 11, 2014

Ben Lichtenwalner presents Digital Media and the Future of Leadership at Hope College’s Critical Issues Symposium. Leadership is not easy, but digital media makes it easier than ever before. I recently spoke at Hope College’s Critical Issues Symposium, on the topic of Digital Media and the Future of Leadership.

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Media Video Servant Leader Chief Financial Officer 213

Joseph Lalonde

OCTOBER 17, 2022

The pharmacy industry is booming, and there’s always room for another player in the market. A Strong Social Media Presence. Social media is a powerful tool to help you reach new customers and promote special offers or deals at your pharmacy. The Right Technology. A Marketing Plan. That’s great!

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Insurance Loyalty Advertising Budgeting 210

Great Results Team Building

OCTOBER 12, 2023

Conference planners want to provide insights on various topics, based on their scurrent challenges or upcoming event theme – and there are many subjects that might be a good fit. Jessica Pettit – challenges assumptions about the type of people who drive change Justin Jones-Fosu – insight into the art and science of human engagement.

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Conference Audience Diversity Ryan 229

Strategy Driven

JANUARY 12, 2024

The critical technologies making this possible are lowering latency and enabling remote access to video content. Social Media Videos Social media video platforms and apps allow users to create/upload, share, and watch videos. This makes social media video one of the most effective marketing tools for 2023.

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Video B2C B2B Brand 99

Strategy Driven

JUNE 2, 2021

The reason for this is, of course, technology. With that in mind, let’s take a look at the different ways technology is changing businesses. Before, you could have gotten away with offering an average level of customer service, but nowadays, you can expect to feel the brunt of bad reviews and negative comments on social media websites.

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Technology Software Constraint Download 78

Modern Servant Leader

MAY 15, 2012

As social media platforms come and go, technology changes, but key principles remain. Social media expert Chris Brogan recommends Listening Posts. Once you’ve done some listening, you should ensure you and your social media team are action-oriented. A simple, relevant acronym should do the trick: S.O.C.I.A.L. I ntegrity.

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Media Airlines Quality Focus Group 197

Strategy Driven

OCTOBER 11, 2023

From streamlining processes to taking advantage of technological solutions, these methods will help you save money while still providing excellent customer service. Look for processes that can be automated or require minimal efforts, such as bookkeeping, customer support, marketing, and IT services.

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Operations Cost Lean Manufacturing Outsourcing 110

Strategy Driven

JANUARY 11, 2020

With competition in all quarters, having a multifaceted marketing campaign will ensure you get the widest reach and the best conversion possible. Whatever the concept, brand, or item that you are selling is, finding the right vehicle to reach the desired segment of the market is crucial. Setting Up A Social Media Challenge.

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Marketing Media Trends Marketing Strategy 65

Strategy Driven

MARCH 15, 2024

The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce. Embracing Technology in Recruitment The first step in effective talent management is leveraging technology to streamline the recruitment process.

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Talent Management Management Agility Diversity 97

Strategy Driven

DECEMBER 20, 2023

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

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Word of Mouth Marketing Compliance CRM Budgeting 109

Women on Business

SEPTEMBER 30, 2012

For a seemingly multitude of reasons women have failed to gain a foothold in the growing industries of science, technology, engineering, and mathematics, or more commonly known as STEM jobs. This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women.

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Marketing Chief Operating Officer Industry Media 217

Joseph Lalonde

AUGUST 4, 2022

Social media. Outsourcing your social media can free up valuable time that you can reinvest back into your business. It can also help ensure that your social media platforms are being updated regularly with high-quality content, helping you to attract and retain customers. Social media monitoring. Photo by fauxels.

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Outsourcing Human Resources Finance Media 156

Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

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Strategy Audience Marketing CRM 115

Strategy Driven

FEBRUARY 6, 2024

Whether it’s the proximity to other thriving businesses, access to a vast talent pool, or the allure of a market with immense potential, Chicago presents an attractive destination for companies seeking growth. What is the market potential? Update your customers through your website, email newsletters, and social media channels.

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Brand Marketing Strategy Operations Efficiency 119

Strategy Driven

NOVEMBER 7, 2023

With new developments in technology and consumer tastes, grabbing and holding your audience’s interest can’t be achieved overnight. A niche is a specialized market segment with specific needs or preferences. To identify your niche, research market trends, customer interests, and competition.

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Strategy Succession Market Segmentation Audience 113