LDRLB

APRIL 23, 2012

Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts. Innovation today is as much about how you deliver value as it is about what it is you offer to the market.

Innovation 113

Innovation Kaplan Short-term Long-term 113

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. This is an area of tremendous creativity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

MAY 2, 2017

Setting up innovation outposts in global technology clusters, such as Silicon Valley, Boston, and Tel Aviv, is highly popular among Fortune 500 corporations. Unhindered, they quickly amassed valuable social capital through an array of personal and professional relationships, as well as local intelligence and insights.

Innovation 9

Innovation Social Capital CRM Tacit Knowledge 9

Mills Scofield

FEBRUARY 24, 2013

The power of viral marketing makes it sensible for Seats2meet.com to provide workspaces without asking for financial compensation. In return, they were able to get rid of their marketing department. So Seats2meet.com invented a currency for nonmonetary, nontransactional exchange, aptly calling it social capital.

Social Capital 169

Social Capital Open-book Network Economy Innovation 169

Harvard Business Review

MARCH 5, 2013

We were building social capital, but we didn't have a way to tell our shareholders — or be held accountable to keep doing it. Scaling Social Impact Insights from HBR and The Bridgespan Group. Facebook Presence Is an Important Clue to a Social Venture's Future. Using Technology and Data for Social Impact.

Social Capital 12

Social Capital Report Finance Transportation 12

Harvard Business Review

JANUARY 27, 2014

Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. The forces of lawmaking, jurisprudence and, yes, ethics bring about sufficient transparency, market efficiency and fair business behavior for the conglomerate not to be worth its salt. Take a tobacco company in the U.S.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

FEBRUARY 20, 2013

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Because it includes the word media , and the genesis is marketing, most people think of this as the stuff the CMO and their team worry about.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

APRIL 15, 2013

Markets change. Technology changes. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

NOVEMBER 18, 2013

This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. We see this in marketing with product development and advertising, mostly. Integrate the idea of social capital in the monetization approach. The technology is there. But what about monetization? Reputation. Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

SEPTEMBER 10, 2012

That's because customers are your most credible and persuasive marketing and sales resources — much more knowledgeable about buyers' needs, and much less expensive than the resources you're probably currently using to grow your business. They're helping customers build social capital. They're improving customers' lives.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

OCTOBER 26, 2017

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy. Is blockchain appropriate?

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

NOVEMBER 4, 2016

At the same time, we will localize production in big end-use markets like Saudi Arabia. executives feel that they do not generally seem to have the kind of social capital that would cushion against a big sociopolitical backlash. But it is not clear what it does to help address the rage building at home in the U.S. Perhaps U.S.

Globalization 8

Globalization Education Policies Survey 8

Harvard Business Review

SEPTEMBER 26, 2016

“The central challenge of creating social capital in the workplace is learning how to transcend our judgments of other people,” says Grenny. Joseph Sherman, a marketing specialist at Vimtag Technology, lives in Israel but works in New York. Demonstrating respect “is about subtlety,” he says.

Politics 8

Politics Ryan Learning-by-Doing Case Study 8