Strategy Driven

APRIL 14, 2016

Cognitive Dissonance: When the content we share – words, questions, information, education, advice, written material – goes against someone’s (conscious or unconscious) personal beliefs and system of Self, we cause Cognitive Dissonance and resistance regardless of the efficacy of the information. I’ve developed them.

Skills 50

Skills Resistance Self-aware System 50

Strategy Driven

APRIL 7, 2016

When I started up a tech company in London in 1983 and became a ‘buyer’ I realized the problem and developed a new skill set to migrate it. I couldn’t understand why prospects who ‘should have’ bought didn’t buy. Here’s how I figured it out. HOW SALES IGNORES BEHIND-THE-SCENES BUYER’S REAL ISSUES. But it doesn’t.

Definition 50

Definition Consensus Influence Resistance 50

Strategy Driven

SEPTEMBER 1, 2016

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Marketers believe that content is king, that offering the right content at the right time enables a buying decision. Our products are terrific.

Content 51

Content Marketing Servant Leader Consensus 51