Strategy Driven

APRIL 14, 2016

Cognitive Dissonance: When the content we share – words, questions, information, education, advice, written material – goes against someone’s (conscious or unconscious) personal beliefs and system of Self, we cause Cognitive Dissonance and resistance regardless of the efficacy of the information. Facilitators can lead Others through.

Skills 50

Skills Resistance Self-aware System 50

Strategy Driven

APRIL 7, 2016

And the underlying belief is that as sellers we should be using our unique positions as corporate representatives and knowledge experts to be servant leaders and truly serve buyers to discover their own path to excellence, hopefully, ultimately, with our solution (But if not, we end quickly and gently. But it doesn’t.

Definition 50

Definition Consensus Influence Resistance 50

Strategy Driven

SEPTEMBER 1, 2016

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Marketers believe that content is king, that offering the right content at the right time enables a buying decision. Our products are terrific.

Content 53

Content Marketing Servant Leader Consensus 53