Strategy Driven

SEPTEMBER 1, 2016

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% – of those they reach, and marketers and social end up closing even less.

Content 51

Content Marketing Servant Leader Consensus 51

Strategy Driven

APRIL 14, 2016

Cognitive Dissonance: When the content we share – words, questions, information, education, advice, written material – goes against someone’s (conscious or unconscious) personal beliefs and system of Self, we cause Cognitive Dissonance and resistance regardless of the efficacy of the information. often fall on deaf ears.

Skills 50

Skills Resistance Self-aware System 50

Strategy Driven

APRIL 7, 2016

In 1979 I became Rookie (stockbroker) of the Year at Merrill Lynch with 210 accounts (the market was 777). This article presents the intended definitions and explains how I came to coin the terms. I couldn’t understand why prospects who ‘should have’ bought didn’t buy. But it doesn’t. Otherwise, we close in half the time.).

Definition 50

Definition Consensus Influence Resistance 50