Consultative Fixed Costs Industry McCallum 
Harvard Business Review
DECEMBER 17, 2014
A five-day work week consisting of eight-hour days happens to be the social norm in many of our societies at present, but I have long thought that a company that disrupts that kind of social norm in its industry could potentially build a momentous competitive advantage out of it. Eden and McCallum’s idea was: Come work for us!
Harvard Business Review
SEPTEMBER 18, 2013
Last week’s news that Dallas Mavericks owner Mark Cuban put $450K into the $750K seed round of consulting startup HourlyNerd should make traditional consultants nervous. business schools and select international schools to bid on consulting projects that have been posted by prospective clients, mostly small business owners.
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