Consultative Fixed Costs Leadership Marketing 
CO2
JANUARY 2, 2011
It is useful to to distinguish between two broad classes of business models Cost Structures: cost cost-driven and value-driven from the following categories Cost-driven, Value-driven. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).
Harvard Business Review
OCTOBER 27, 2016
A full-time job provided the steady income needed to support our traditional version of the American Dream: the highly leveraged, high-fixed-cost house; the cars; the latest consumer goods. If you had a full-time job, you won. All of that is changing. Entrepreneurial workers also win.
Harvard Business Review
JULY 27, 2017
In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. And the fixed cost from “touchpoint-to-pilot” are immense. Top startups already have market leading solutions.
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