Consultative Innovation Marketing Mix Travel 
Harvard Business Review
JULY 15, 2014
She traveled the world giving presentations that featured these artifacts to illustrate the company’s brand promise through a visceral experience that no brochure or blog post could match. Given the skills and span of responsibility required, this function should sit in the marketing department.
Harvard Business Review
MARCH 29, 2013
Successful global advertising concepts, as demonstrated by the EffectiveBrands consultancy's Leading Global Brands project, start with a simple but powerful idea: they address a universal human motivation that crosses cultures. Coca-Cola has similarly embraced the glocal model.
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