Deming Institute

FEBRUARY 15, 2016

Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Improvement and Innovation. 19) Celebrate innovation. Luciana Paulise is a business consultant and founder of Biztorming Training & Consulting. Customers. 1) Create constancy of purpose. Voice of the customer. Processes.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

APRIL 26, 2011

Since reading that I've often pondered the subject and today, I find it helpful to look at my experience of how good designers think (and do) at each stage of the innovation process: insights, inspiration, and action. Good designers can act as a translator between functional silos as different as supply chain, marketing and R&D.

Supply Chain 15

Supply Chain Marketing Mix Simon Innovation 15

Harvard Business Review

JULY 15, 2014

Given the skills and span of responsibility required, this function should sit in the marketing department. And, of course, marketing is in the best position to integrate the stories into a holistic content management strategy for the organization. The problem is, organizations’ stories are usually scattered far and wide.

Marketing 9

Marketing Storytelling Brand Marketing Mix 9

Harvard Business Review

MARCH 29, 2013

Successful global advertising concepts, as demonstrated by the EffectiveBrands consultancy's Leading Global Brands project, start with a simple but powerful idea: they address a universal human motivation that crosses cultures. Coca-Cola has similarly embraced the glocal model.

Advertising 8

Advertising Glocalization Globalization Brand 8