Cooper Engineering Human Resources Technology 
Harvard Business Review
JANUARY 29, 2015
As Marco Annunziata , Chief Economist at GE, told me, “We’re no longer selling customers just a jet engine, a locomotive, or a wind turbine; we’re bringing data and actionable solutions along with the hardware to reduce costs and improve performance.” The next question was where to establish the software center.
Harvard Business Review
JUNE 12, 2017
“If we don’t see male kindergarten teachers or female engineers we don’t naturally associate women and men with those jobs, and we apply different standards” when hiring, promoting and evaluating job performance. “Seeing is believing,” she explains. ” Here are some strategies.
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