Cost Center, Management and Travel

How Cloud Computing Is Changing Management

Harvard Business Review

FEBRUARY 8, 2018

Theories and practices of management often spring from the opportunities created by new technologies. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was required for what we call business process management (BPM). yagi studio/Getty Images.

Management

Management Software BPM Technology

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

SEPTEMBER 8, 2017

At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” Most marketers recognize that marketing is much more than running campaigns and managing brand identity.

CEO

CEO Marketing Span of Control Sports

Leadership Digital

How Cloud Computing Is Changing Management

There Are 4 Futures for CMOs (Some Better Than Others)

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