Harvard Business Review
AUGUST 21, 2015
Read refreshers on net present value , breakeven quantity , debt-to-equity ratio , and cost of capital. Your current price elasticity is just one data point that helps you make those future decisions.
Harvard Business Review
SEPTEMBER 8, 2014
The goal of strategy is profitable growth, meaning economic value above the firm’s cost of capital. Smartly reducing assets devoted to activities that earn less than their cost of capital requires good links with evolving market realities. ( Isn’t that a function of risk parameters and the debt-to-equity ratio?
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