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Why Europe's Carbon Woes Matter to the Whole World

Harvard Business Review

European policy makers have proposed a multistep process to correct the immediate imbalance caused by the weak economy. But a few weeks ago, the proposal''s first step, which would have delayed a scheduled auction of nearly a billion new carbon credits, ran smack into European politics. Will the European debacle affect China''s plans?

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Without a strong business case built on analytics, marketing too often is seen as a cost rather than an investment, despite marketing’s ability to drive above-market growth. Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals.

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