Cost of Capital Incubator Marketing Operations 
Harvard Business Review
MAY 25, 2018
Mr. Rockefeller’s business strategy was to vertically integrate every aspect of the oil business (exploration, development, logistics, marketing) to assure an ongoing competitive advantage. Likewise, the airlines have demonstrated that well-constructed alliances can be a powerful way to build market position and capitalize on scale.
Harvard Business Review
SEPTEMBER 4, 2017
In The Good Jobs Strategy , Zeynep Ton, a professor at the MIT Sloan School of Management, demonstrates how the best retail companies align their customer value proposition with their operations strategy and their approach to human capital. Small and large companies alike are experimenting with these concepts.
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