Cost of Capital Marketing Net Present Value Rate of Return 
Harvard Business Review
JUNE 18, 2015
We also know that private equity funds have outperformed public equity markets over the last three decades , even after the fees they charge are accounted for. Rather, they rely on internal rates of return and multiples of invested capital. the notion that debt financing can be “cheap” at certain times).
Harvard Business Review
JUNE 22, 2015
Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? The variable costs to make each pair of flip flops are $14.00. How do you calculate it?
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