Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

JULY 14, 2016

Although digital investment is almost unquestionably the right course of action for most firms, organizations still struggle to create the desired results. For example, increasing your marketing spend for digital channels or upgrading internal communication systems. Estimates of digital transformation failures range from 66% to 84%.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Of course, they haven’t had a chance to think it through, but that’s the first reaction.”

Quinn 11

Quinn Execution CFO Forrester 11