Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. Located at the home office, she developed long-term relationship with her clients. Find a market niche. But they weren't.

Marketing 16

Marketing CPA Outsourcing Forrester 16

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 18

B2B Forrester Media Content 18

Harvard Business Review

JULY 19, 2011

For example, consider a manager in a company that fortuitously entered a growing market just at the right moment. Rather, it was one of grabbing share from a market that was in deep decline. This manager appears successful and is rewarded with several promotions into the senior ranks. The real story was not one of success.

Forrester 12

Forrester Download Retail Industry 12

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JUNE 3, 2011

Instead, appoint "shepherds" to help lead social media across teams in marketing, customer support, HR, and IT. He is senior vice president, idea development, at Forrester Research. Another third of large companies have moved on to the coordinating stage, with multiple social efforts spreading around the company.

Technology 15

Technology Management Forrester Maturity 15

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides. Are you really bought in, and is your team?

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 9, 2011

These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. Because we think we're on to something, we're trying to get the word out.

Forrester 13

Forrester Innovation Long-term Insurance 13

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. According to Forrester , for every hour a product teams spends on heads-down work, they spend 48 minutes waiting on decisions. That equates to more than 3.5

Company 8

Company Forrester Software Technology 8

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

FEBRUARY 16, 2017

In the movie Forrest Gump , the protagonist becomes a very rich man due to a natural disaster and its unforeseen business consequences. When he first enters the shrimp boating business, Forrest catches no shrimp. His fortunes change when a hurricane strikes and his boat is the only one to survive the disaster.

Company 9

Company Porter Forrester Simon 9

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. Although only one-fifth of its 1.3

Price 8

Price Globalization Forrester Marketing 8