Rich Gee Group
JANUARY 8, 2011
I can carry most key files I need on my 64GB Flash Drive (duplicates of course). What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)? With the advent of the App Store this week, I see it going away. I carry my laptop less and less. Concentrated?
Chart Your Course
DECEMBER 28, 2017
It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people.
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Harvard Business Review
AUGUST 21, 2012
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 Of course, compared to other media, email messages are dirt cheap to send. But just look at media spending. According to eMarketer, this year U.S.
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.
Harvard Business Review
SEPTEMBER 17, 2014
Marketers have spent decades figuring out at what level of Maslow’s hierarchy their customers are stuck, and then offering products and marketing for that need. Apple’s understanding of this is what sets it apart when it comes to launching market-changing products, including the newly announced Apple Watch.
Harvard Business Review
JULY 14, 2016
Although digital investment is almost unquestionably the right course of action for most firms, organizations still struggle to create the desired results. For example, increasing your marketing spend for digital channels or upgrading internal communication systems. Estimates of digital transformation failures range from 66% to 84%.
Harvard Business Review
DECEMBER 16, 2010
You don't often attend an NFL game to bring home a profound insight about marketing. But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. is an old chestnut of the marketing world.
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