Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

AUGUST 21, 2012

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 Of course, compared to other media, email messages are dirt cheap to send. But just look at media spending. According to eMarketer, this year U.S.

Marketing 15

Marketing Retail Forrester Advertising 15

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Of course, that pesky “if historical trends continue” phrase generates ferocious debates. Growth rates first. All show similar trends.

Retail 8

Retail Price Forrester Merchandising 8