Strategy Driven
JULY 7, 2013
Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).
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Chart Your Course
DECEMBER 28, 2017
It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.
Harvard Business Review
AUGUST 21, 2012
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today. It is 3.76.
Harvard Business Review
JUNE 27, 2013
"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.
Harvard Business Review
MARCH 31, 2016
” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.
Harvard Business Review
JULY 3, 2012
UNLIKELY INNOVATORS. It's easy to assume the rise of state-owned wealth funds would have a dampening effect on innovation; that government investors are more likely to fear disruptive influences than to promote them. Unprompted Advice for the Service Desk (Forrester Blogs). Rise of the State Capitalist (Bloomberg Businessweek).
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