Rich Gee Group

JANUARY 8, 2011

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? Lately, I find as each month progresses, I am leveraging the old basics of business and office technology less and less.

Technology 247

Technology Forrester Licensing Software 247

Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

SEPTEMBER 17, 2014

Marketers have spent decades figuring out at what level of Maslow’s hierarchy their customers are stuck, and then offering products and marketing for that need. Apple’s understanding of this is what sets it apart when it comes to launching market-changing products, including the newly announced Apple Watch.

Forrester 9

Forrester Maslow Brand Human Needs 9

Harvard Business Review

JULY 14, 2016

Although digital investment is almost unquestionably the right course of action for most firms, organizations still struggle to create the desired results. Most companies target digital transformation and end up with digital upgrades, using digital technology to increase efficiency or effectiveness at something your firm is already doing.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

AUGUST 21, 2014

Census Bureau, ComScore, eMarketer, and Forrester. Of course, that pesky “if historical trends continue” phrase generates ferocious debates. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

OCTOBER 26, 2011

Fewer companies, however, are aware of the value of a new technology called "social login," which allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one. This is why we call social login a marketing "force multiplier."

Media 13

Media ROI Forrester Retail 13