CEO Blog

JUNE 3, 2012

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. Running the Gauntlet is a personal recommendation by the former Chief Marketing Officer of Kodak, Jeffrey Hayzlett, on how company “change-agents” should strive to lead, drive change, and grow profits. Probably not.

Forrester 124

Forrester Long-term Follow-up Books 124

Eric Jacobson

JANUARY 4, 2021

Mangers, leaders, and CEOs are grappling with the same—noisy toddlers, spouses who are also navigating unprecedented schedules, faulty technology, etc. But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies. which has given employers a deeply humanistic view of those they manage.

Advice 122

Advice How To Forrester Incentives 122

Strategy Driven

DECEMBER 29, 2013

How to use channels, technology, and other strategic choices to improve your customer service. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Read on to discover: Myths of customer service.

Resources 50

Resources White Paper Forrester Newsletter 50

Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JUNE 3, 2011

Companies adopting social technologies externally and internally can expect great value from energizing brand advocates and streamlining business practices. Instead, appoint "shepherds" to help lead social media across teams in marketing, customer support, HR, and IT. These social applications are springing up all over the company.

Technology 15

Technology Management Forrester Maturity 15

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

APRIL 24, 2018

But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. Delivery method and technology matter too. To perform our analyses, we used a rich data set provided by Forrester Research. Pay TV has over $100 billion in revenue in the U.S.

Content 8

Content Forrester Trends Press Release 8

Harvard Business Review

MARCH 14, 2018

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. With the cloud, business units can take responsibility for their own technology. No problem.

CIO 11

CIO Information Technology Forrester Technology 11

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides. Are you really bought in, and is your team?

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 13

Engineering Forrester Software Mass Marketing 13

Harvard Business Review

AUGUST 21, 2014

Census Bureau, ComScore, eMarketer, and Forrester. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable. Still, market maturation often forces sustained expenditures just to hold ground. Growth rates first.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

JULY 3, 2012

And while state intervention may run counter to the conventional wisdom that the market knows best, there is a grand tradition of governments fostering groundbreaking companies, from Bell Labs in the U.S. Unprompted Advice for the Service Desk (Forrester Blogs). to Airbus in Europe. PITY POOR I.T.

Forrester 9

Forrester Advice Innovation Influence 9

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

JUNE 10, 2013

Many health insurers are in this spot, since they typically rate at the bottom of scores like the Forrester Customer Experience Index. Innovations in Digital and Mobile Marketing An HBR Insight Center. Internet Marketing Technology' Being Digital Demands You Be More Human. CMO''s: Build Digital Relationships or Die.

Quality 8

Quality Strategy Forrester Insurance 8

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. How technology is changing the design and delivery of care. Health Care’s New Frontier. Sponsored by Optum.

Health Care 10

Health Care Forrester Policies Tactics 10

Harvard Business Review

OCTOBER 26, 2011

Fewer companies, however, are aware of the value of a new technology called "social login," which allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one. This is why we call social login a marketing "force multiplier."

Media 14

Media ROI Forrester Retail 14

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

SEPTEMBER 28, 2012

Cory offers a technological fix for this problem, but here's a simpler one: when your bank calls you, hang up and call them back, using the number on the back of your card. The European Data Protection Act (Forrester Blogs). TO CURSE, PLEASE PRESS "1". Automated Calls, Fraud and the Banks: A Mismatch Made in Hell (The Guardian).

Forrester 8

Forrester Banking Ryan Hotels 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 9, 2011

These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. Because we think we're on to something, we're trying to get the word out.

Forrester 14

Forrester Innovation Long-term Insurance 14

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 11

Marketing Advertising Brand Hotels 11

Harvard Business Review

SEPTEMBER 17, 2014

Marketers have spent decades figuring out at what level of Maslow’s hierarchy their customers are stuck, and then offering products and marketing for that need. Apple’s understanding of this is what sets it apart when it comes to launching market-changing products, including the newly announced Apple Watch.

Forrester 11

Forrester Maslow Brand Human Needs 11

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. According to Forrester , for every hour a product teams spends on heads-down work, they spend 48 minutes waiting on decisions. That equates to more than 3.5

Company 8

Company Forrester Software Technology 8

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8