Harvard Business Review

JULY 14, 2016

Although digital investment is almost unquestionably the right course of action for most firms, organizations still struggle to create the desired results. Most companies target digital transformation and end up with digital upgrades, using digital technology to increase efficiency or effectiveness at something your firm is already doing.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

JULY 17, 2014

Marketing and finance share a fully transparent analytics platform that all parties can access to run what-if scenarios, optimize marketing-dollar allocations across products and markets, and get course-correcting feedback on the performance of those allocations. It’s completely reframed the conversation.”

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

APRIL 18, 2011

That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. The growing obsession with customer excellence is driven, in part, by technology.

Organization 13

Organization Forrester Bottom-up Short-term 13

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Of course, they haven’t had a chance to think it through, but that’s the first reaction.”

Quinn 11

Quinn Execution CFO Forrester 11