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Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

OCTOBER 28, 2015

To see how the bad guys operate, we follow the money trail. In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. They’re bots creating the appearance of an ad impression. million per month.

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CPM Advertising Marketing Supply Chain 8
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

Adding a profile on Facebook has little to no impact on Facebook's operating costs. They're out to kill the cost-per-thousand or CPM-based ad sales model. Next time you're heading into a strategy meeting to develop your five-year plan, we think you may want to keep the dynamics above in mind.

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CPA CPM Advertising Disintermediation 15
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