Harvard Business Review

MARCH 26, 2015

Which companies allocate the highest proportion of that budget to engineering in China and India, specifically? And what drives their success with these global engineering initiatives? Six selected insights are presented here, tempered with our own experience in many years of consulting with global engineering initiatives.

Offshoring 8

Offshoring CTO Company Engineering 8

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

OCTOBER 24, 2017

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

MAY 3, 2016

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

OCTOBER 11, 2013

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. New ideas tend to evoke fear and anger – we are programmed to prefer the comfort and safety of established norms.

Innovation 12

Innovation Christensen Decisionmaking CTO 12