Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. This is true in boom times and recessions, from organizations being complacent through multiple successes, to newcomers coming in to take over the market.

Emotional Intelligence 75

Emotional Intelligence CTO Stress Exit Strategy 75

Skip Prichard

MARCH 13, 2020

It doesn’t matter if you are working in a package sorting center or a marketing department.) More than ever, we are going to need emotionally intelligent, self-aware, empathetic, creative thinkers to work alongside machines and steer business and policy decisions toward positive ends.

Blanchard 103

Blanchard Education CTO Technology 103

Skip Prichard

APRIL 12, 2021

Leadership is shifting as we grapple with technology changes, shifting market realities, new business models, and unpredictable outside forces. He was the CTO of a global manufacturing company. People started looking forward to team meetings instead of dreading them, and the meetings had more laughter, mutual support, and creativity.

Self-aware 135

Self-aware Leadership Team Open-book 135

Harvard Business Review

MARCH 26, 2015

Starting a global engineering operation “essentially doubles the expense for 6-12 months,” says former Informatica CTO, James Markarian. “Over the years, the reality on the ground has changed—I see equal talent and creativity in young people educated in Indian institutions.” In fact, costs go up initially.

Offshoring 8

Offshoring CTO Company Engineering 8

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 9

Brand CTO Marketing Retail 9

Harvard Business Review

APRIL 23, 2012

If you had zilch , you'd have to be more innovative, more passionate, and more creative. Boards that look more like their target market have a better understanding of their target market. The Teach for America board includes teachers, and parents of kids in public schools — members who represent diverse markets.

White Paper 10

White Paper CTO Diversity Constraint 10

Harvard Business Review

MAY 13, 2015

Brand marketers must demand change from their own media-buying ecosystem. To better understand the long-term branding assets they can create through their marketing efforts, brands will need to shift their metrics of success to focus on aggregate reach, engaged reach, time spent, and true “followership” (or even subscribers).

Brand 8

Brand Disintermediation Media Metrics 8