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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

These executives and their CEOs have been so preoccupied with the management mania of the day (years back it was TQM, then right-sizing and now Internet solutions) that their eye has been off the heartbeat of the consumer goods business. Sarah Allen ( my creative writing blog ). A vast number of famous brand names need brand surgery.

Magazine 100
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

It applies to service industries and manufacturing operations. Total Quality Management (TQM) is recognized as a prerequisite for survival. Paying attention to quality can realize: Lower operating costs. TQM has increased profitability in some corporations up to six times. Business Strategy Steers the Quality Process.

Quality 50
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Case Study: Adopting a Deming Management System in a Service Company

Deming Institute

Mason’s inability (or unwillingness) to decentralize and drive decision-making authority down to lower levels of the organization was probably a key factor in stagnation of the TQM effort at the operating level of the company. ” Today it is not common to try and train everyone right away.

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Transforming a Management System – A Case Study From the Madison Wisconsin Police Department

Curious Cat

Field operations are decentralized into four areas of the city – central, south, east, north and west. Operating the department based on the Principles of Quality Leadership. Leaders recognized that work should be creative, challenging and fun. The police union president joins the chief’s management team as a full voting member.