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The Role Prediction Markets Play In Assessing Climate Risk

The Horizons Tracker

Prediction markets are often highly effective means of bringing together diverse perspectives, and have been shown to outperform individuals and teams in a wide range of tasks. A recent study from the University of Lancaster suggests they could also be effective in helping us assess future climate risks. ” Understanding climate risk.

Marketing 127
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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality: Winning the next transaction eventually yields only short term tactical advantage, and it overlooks one big and inevitable outcome.