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Keeping Your People Engaged in Tough Times

Marshall Goldsmith

Heskett and W. loyalty, high productivity, and referrals of others as potential employees. Appeal to the Better Nature of Your Employee-Owners The current economic crisis provides the national government with the basis for establishing a citizenry characterized by volunteerism. Who doesn't? Earl Sasser, Jr.

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Is Kindness a Strategy?

Harvard Business Review

Crisis averted. It's based on the concept, introduced in HBR some two decades ago, that "service recovery" — a company's ability to respond quickly, decisively, and effectively to a service problem of its own making — is a powerful way to increase loyalty among existing customers. Here's how it works.