Ask Atma

JANUARY 2, 2011

Managing for Value – Governance, change management, organizational culture, communication, leadership. Customer relationship management (CRM) – a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. CRM has three principal objectives: Acquire new customers.

Management 40

Management CRM Objective Human Resources 40

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Core Competencies. Self-management: Being a PM can be incredibly stressful.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

FEBRUARY 12, 2016

The CoE has worked with IT and purchasing to procure a global set of tools for social media management, which are also integrated with our CRM systems. The CoE elevated the issue to the engineering leads. Keep it simple.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

JANUARY 29, 2013

At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships. The emerging cultural challenge for leadership is whether analytics-driven accountability cuts both ways.

Resistance 8

Resistance Organization Supply Chain CRM 8

Harvard Business Review

NOVEMBER 23, 2015

And yet getting this “test and learn” engine to run properly requires a fundamental re-architecting of a company’s marketing analytics processes. Marketing technology, automation, and advanced analytics techniques have now reached the level where effective personalization at scale is possible.

Marketing 8

Marketing Content Supply Chain CRM 8