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Why Sales Ops Is So Hard to Get Right

Harvard Business Review

•Manage sales force automation and CRM systems and processes. Second, they must be strategic and tactical. The job requirements span a spectrum from tactical/support tasks (e.g. Operations: •Oversee sales performance analyses and reporting, territory alignment, and customer profiling and targeting activities.

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What Does a Marketing Agency Do?

Strategy Driven

A full-service agency will also have an account, finance, and creative team. They may be responsible for updating marketing automation platforms or modifying CRM software. They also participate in strategy-level conversations and cross-tactical execution planning. They can advertise on mobile devices.

Marketing 104
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Where There’s a Why, There’s a Way

Harvard Business Review

Trish Costello, founder of Portfolia, knows her “why”: assist starts-up in growth and financing. CRM started as a simple-to-use, cloud-based (read: low cost) sales data warehouse. There are a gazillion methods and tactics, but there are very few whys. Paraphrasing Proverbs, Where there is no vision, we really do perish.