Harvard Business Review

AUGUST 9, 2012

The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. Big data has a lot of potential, much like CRM always had, but we need to do it right.

CRM 13

CRM Micromanagement Technology Maturity 13

Harvard Business Review

JANUARY 6, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Business buyers are more connected and informed than ever before. CRM), tools (e.g., mobile, cloud), and information (e.g., Sellers must respond.

B2B 8

B2B Information Information Technology CRM 8

Harvard Business Review

NOVEMBER 6, 2013

One of the old tropes of the “African Tech Rising” narrative is the advantage posed by Africa’s lack of what technology vendors call an installed base — that is to say, the lack of pre-existing installations of enterprise applications. Global business Information & technology IT management'

CRM 8

CRM Marketing Supply Chain NGO 8