Strategy Driven

DECEMBER 20, 2023

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

Word of Mouth Marketing 103

Word of Mouth Marketing Compliance CRM Budgeting 103

Strategy Driven

AUGUST 4, 2021

Your strategy should revolve around nurturing customer relationships. That said, you have to come up with innovative ways to boost your customer service. One way to instantly do this is to set up an outbound call center to help manage customer complaints and inquiries. Some excellent CRM tools include Salesforce and Zendesk.

CRM 70

CRM Call Center Price Incentives 70

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8