How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. But I believe that if you’re going to be a successful retailer — or business in general — digital must be enmeshed at the highest level. But ultimately, that structure isn’t customer centric.
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