Harvard Business Review

NOVEMBER 13, 2015

Nevertheless, physical stores do offer customers a number of significant benefits, including immediacy, personal service, and the ability to offer a truly immersive experience. New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. These four types of customers represent different levels of brand affinity: 1.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

MARCH 12, 2014

The culprit turned out to be a series of benches placed in front of the wall, limiting customer access. Marketing. A restaurant chain wanted to understand the whether or not sponsoring a local music festival had a measurable impact on customer visits. We are in the Age of the Customer. not visiting competitor venues).

Retail 8

Retail Customer Intimacy Apparel Wireless 8