N2Growth Blog
FEBRUARY 24, 2018
A review of the project identified an opportunity to build an online customer support portal as a means to better capture and understand customer needs; Sales Support Project: A global manufacturer determined that its sales force performance was less than stellar.
Harvard Business Review
AUGUST 8, 2011
At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.
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Harvard Business Review
JUNE 17, 2015
How well do you know your customers? This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers.
Harvard Business Review
MAY 29, 2013
It''s a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer. This hyperconnected consumer is a game-changer for marketers. But here are some examples of how brands are meeting the challenge: Develop customer intimacy.
Harvard Business Review
FEBRUARY 2, 2018
We don’t expect Amazon or Microsoft or IBM to design, make, and market agricultural tractors, aircraft engines, or MR scanners. That’s much different than digital natives like Airbnb where marketing is more important than technical expertise. Customer intimacy. The Challenges for Digital Natives. Not, really.
Harvard Business Review
NOVEMBER 13, 2015
Nevertheless, physical stores do offer customers a number of significant benefits, including immediacy, personal service, and the ability to offer a truly immersive experience. New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning.
Six Disciplines
OCTOBER 19, 2011
Standouts practice and encourage experimentation and innovation throughout their organizations. To succeed, they take more calculated risks, find new ideas, and keep innovating in how they lead and communicate. By drawing more insight from the available data, successful CEOs make customer intimacy their number-one priority.
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